What is behind our behavior when we visit social networks such as Twitter and Facebook daily on a regular basis?

Currently people are constantly checking their Facebook and other social network accounts, thus including it in their everyday life. The main reason that I have concluded as to why these social networks have integrated into ordinary life are: the need to be noticed, i.e. not being able to handle only their surrounding and themselves. Not being able to cope with just yourself is a common theme that will often come up in this blog as every generation is given more and more distractions that don't allow them to develop. Being noticed and distracted prohibits this for individuals as they can live an alternate life, when their actual life becomes to real. High popularity allows them to be constantly engaged with some activity, and not with themselves.

How do you think about this?
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